Grado
     Logo Design, Packaging
2018

      Grado is a family-run audio manufacturer based in Brooklyn, NY. After 65 years of perfecting sound, their son Jonathan Grado sought to modernize and streamline an identity that lives up to the legendary name.
      As part of the rebrand, My role involved the creation of the brand icon and heritage seals as well as redesigning the packaging to better reflect the product—a functional, bold, and timeless base that works universally across their product models.

Featured On—
UnderConsideration
The Brand Identity
The Dieline

Published in—
Victionary PALETTE Mini-Series No. 1: Black & White

CREDITS

Agency: High Tide
Creative Director: Danny Miller
Design: Wendy Vong, Melissa Levin, Caleb Van Dyke
Photography: Kevin Kunstadt, Jonathan Grado